Mahindra Reva not giving up on hopes for Indian electric car market (gulp)


Despite selling less than 5,000 models over a decade, India’s little electric car company that could, Reva, is now doubling down on its hopes that a market for electric cars in India will emerge. According to the New York Times, Reva — which is now partially-owned by Indian giant Mahindra — plans to launch an electric hatchback that seats four called the E20, and is also building out a charging network. The intended launch date is reportedly March 18 in India.

Reva E20Mahindra Reva plans to assemble the E20 and build the charging technology in its new 32,000 square foot factory in Bangalore. That factory is supposed to be able to build 30,000 cars per year. Unlike the company’s poor selling, and micro-sized REVAi, the E20 will be roomier, has a 62 mile range, and has a plastic, light-weight body.

Part of the reason Mahindra Reva is now launching…

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