Ad of The Day- Turkish Airlines “Kobe vs Messi: Legends on Board”

An amazing ad of the day! This advert by Turkish Airlines has gone viral over the past week, with currently 46.5 Million views on YouTube. Uniting the best footballer in the world Lionel Messi and one of the best NBA basketball players Kobe Bryant has been a hit for the airline, who are aiming to show viewers that they offer “the best of the best” on board their planes. The child in the advert, who is stunned seeing both of the stars, and unable to choose who to get an autograph from, is eventually wooed by ice-cream provided by a flight attendant on board Turkish Airlines. Using great athletes to promote greatness was definitely a good idea.

Agency: Alametifarika
Client: Turkish Airlines
Sector: Transport
Place: Global


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